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  • The Science of Haters with Jay Baer
    In his closing keynote at the Social Media Marketing World 2015, Jay Baer stressed how important it is to embrace your critics and “Hug Your Haters” by responding to every complaint on every channel basically all the time. By doing so, companies can significantly increase sentiment metrics such as customer advocacy and conversely, if you fail to do so, customer […]
  • 6 Steps to a Content Marketing Strategy with Joe Pulizzi
    Today at Social Media Marketing World 2015 where I am spending Spring Break with 25 of my Chapman University students as volunteers, Joe Pulizzi of the Content Marketing Institute launched his brand new keynote presentation on content marketing here are some highlights. First, he stressed that he was continually amazed over the fact that the […]
  • Volvo’s Customer Avenue
    The drama of this afternoon was when I was sitting in our Volvo XC70 outside our kids’ middle school waiting to pick them up or at least bring home their heavy bags and my daughter’s saxophone. Suddenly, I heard something crashing into our left rear mirror and saw that the cover of the mirror with […]

My favorite quotes

  • Motivation is what gets you started. Habit is what keeps you going. Jim Rohn
  • Never forget that you only have one opportunity to make a first impression Natalie Massenet

Books I like

    Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
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  • Permission Marketing: Turning Strangers into Friends and Friends into Customers
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  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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