Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Content Inc by Joe Pulizzi

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses (McGraw-Hill Education, 2015)

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. Pulizzi, Joe: McGraw-Hill Education; 1 edition (September 2015); ISBN-10: 125958965X; ISBN-13: 978-1259589652, $18.63.

The NEW Rulebook for Entrepreneurial Success

What’s the surest way to startup failure? Follow old, outdated rules. 
In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.
The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight.  It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies.  Build an audience and you’ll be able to sell pretty much anything you want.
The Content Code: Six essential strategies to ignite your content, your marketing, and your business
The Content Code

The Content Code: Six essential strategies to ignite your content, your marketing, and your business (2015)

The Content Code: Six essential strategies to ignite your content, your marketing, and your business. Mark W. Schaefer (March, 2015); ISBN-10: 0692372334; ISBN-13: 978-0692372333.

Mark W. Schaefer, college educator, consultant, and best-selling author of five marketing books including Social Media Explained and The Tao of Twitter, has delivered a path-finding book exploring the six factors that will help you break through the overwhelming wall of information density to win at marketing now … beyond content, beyond social media, beyond web traffic and Search Engine Optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level success. The book dives deeply into the true value of social media marketing and the steps companies need to enable to achieve measurable results. A pioneering book that explores the psychology of sharing, it is also highly practical, offering hundreds of ideas that can be used by organizations of any size and any budget. Book highlights include in-depth explorations on the connection between brand and content transmission, a focus on audiences that will move content, practical steps to build “shareability” into all your content, and the new role of promotion, distribution and SEO in a very competitive, digital world. Unlock your business value, unleash your audience, and uncover the six digital secrets of The Content Code.

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

Attract, engage, and delight customers online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.

With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs.Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.

Gain the insight that can increase marketing value with topics like:

  • Inbound marketing – strategy, reputation, and tracking progress
  • Visibility – getting found, and why content matters
  • Converting customers – turning prospects into leads and leads into customers
  • Better decisions – picking people, agencies, and campaigns

The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Personal Branding Domain Strategies If You Have a Common Name

I was just featured by BBC in an article “Standing out when your name is John Smith” addressing the challenge of building a personal brand online if you have a common name. A starting point in this regard is claiming a proper domain name where you can build a platform for your personal brand.

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Lessons from FSU’s Jameis Winston Twitter Faux Pas

Social media can be a powerful tool by which you can invite your community to engage with you and your brand. It should be noted, though, that there are no guarantees in terms of where communications may be headed. In some cases, it can turn out to be a complete PR disaster such as with the Twitter chat with hashtag #AskJameis on Twitter with Jameis Winston, Florida State University’s quarterback with a controversial past which resulted in numerous critical tweets, many with a rather morbid “humorous” twist.

Ask Jameis Twitter chat

As I have not personally followed the past of Mr. Winston, I am not going to comment upon the specifics of his past and whether he deserves this criticism or not. Instead, I will focus on what organizations can do to avoid facing a backlash from their social media initiatives such as on Twitter like Florida State did. These kinds of reactions, also known as “Twitterjacking,” can happen to not only sports franchises but also to big global brands such as McDonald’s which experienced a major backlash in 2012 to to their invitation to state their own #McDStories on Twitter.

Erica Derrickson’s Tweet Dreams

Erica Derrickson with Niklas MyhrErica Derrickson quit her desk job only a year and a half ago, and already has a thriving photography business because of her implementation of social media marketing strategies. She speaks at local universities on social media, has been recently featured in Trade Secrets, and manages a Facebook group Hollywood East Actors Group which has over 8,000 members. Check out her acting reel, her film credits range from the National blockbuster The Heat (2013) which starred Sandra Bullock and Melissa McCarthy to independent films like Melt (2012) and Rafi Baby (2011).

One day, Erica Derrickson tweeted her enthusiasm over Gary Vaynerchuk’s latest best seller “Jab, Jab, Jab, Right Hook” suggesting it would be the perfect textbook if there were such a thing like a class on social media.

Chapman Social Media Aid 2014


Gina Jue "Skypeing" Oricane's Josefine Åhl

Gina Jue “Skypeing” Oricane’s Josefine Åhl

Do you need help with social media? Now it is time again for students in my Internet/Social Media Marketing class to select companies or organizations to help in terms of their Internet and social media presence. The work they do is within the scope of their team projects. While some students typically have ideas of what company they would like to work with, others would be very excited about the opportunity to work with real businesses or organizations that they otherwise would not have gotten in contact with such as a high-tech company in northern Sweden that worked virtually with one team last year, see Oricane blog post.

Gary Vaynerchuk in LA with “Jab, Jab, Jab, Right Hook” book

Gary Vaynerchuk and Niklas Myhr

Gary Vaynerchuk and Niklas Myhr

Always energizing to meet dynamo Gary Vaynerchuk as he always brings it all to the table as he shares his insights on social media marketing, personal branding, and on entrepreneurship either by speaking or with his book. The latest and, according to him, the final installment in his trilogy is named “Jab, jab, jab, right hook” using boxing analogies to illustrate the importance of two kinds of social media postings. Jabs are those updates intended to help, connect, and flirt with customers “in a romancing way” as he calls it, while a “right hook” is when you are going for the close or the knockout punch with an unashamed plug for whatever it is that you would like people to buy whether it is a product, service, event, idea, etc. His first book “Crush it!” was predominantly focused on going for the close in a rather aggressive manner while his second “The Thank You Economy” was all about jabs and building and sustaining long-term relationships.