Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. Pulizzi, Joe: McGraw-Hill Education; 1 edition (September 2015); ISBN-10: 125958965X; ISBN-13: 978-1259589652, $18.63.
The NEW Rulebook for Entrepreneurial Success
What’s the surest way to startup failure? Follow old, outdated rules.
In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about developing valuable content, building an audience around that content, and then creating a product for that audience.
Notice a shift?
Author Joe Pulizzi flips the traditional entrepreneurial approach of first creating a product and then trying to find customers. It’s a brilliant reverse-engineering of a model that rarely succeeds.
The radical six-step business-building process revealed in this book is smart, simple, practical, and cost-effective. And best of all, it works. It’s a strategy Pulizzi used to build his own successful company, Content Marketing Institute, which has landed on Inc. magazine’s list of fastest growing private companies for three years straight. It’s also a strategy countless other entrepreneurs use to build their own multi-million dollar companies. Build an audience and you’ll be able to sell pretty much anything you want.