Glad I made it to Cal Tech where the Skeptics Society led by Michael Shermer hosted Adam Grant for a talk on his book “Give and Take.” In his presentation, Adam offered persuasive examples of how people who are indiscriminately helpful to basically anyone who asks can get ahead by accumulating a wider network over […]
Personal Branding
Internet Marketing In Real Life
I very much enjoy having my former students visit my classes and today was definitely no exception as my Internet/Social Media Marketing class was visited by Melanie and Devin Duncan. Melanie Duncan graduated in 2008 and met her future husband Devin Duncan while he was also studying at Chapman University. As true serial entrepreneurs, they have […]
Your Personal Branding Objectives
When setting out to build or refine your own personal reputation and personal brand, your online presence can simply no longer be ignored. “Nobody is going to look or find that information on me online.” No? Are you kidding me? If you today would be about to hire somebody yourself, wouldn’t you Google that […]
Good Domain Parenting
When speaking about social media, I often draw laughter when I say that I find it incredible that there are still parents out there who name their babies without first checking if the matching domain name is available. What they don’t know is that I am only half-joking when I make that statement. Perhaps “incredible” […]