I had the honor of participating in Mitch Jackson’s Spreecast with Seth Godin (segment beginning at 28:45). I took the opportunity to ask if he still supports his earlier claim from Permission Marketing that companies should fire 70% of their customers or if he has revised that notion as technology has evolved to perhaps enable more customers […]
Relationship Marketing
Rebirth of the Social Salesperson
100 years ago, the personality and the perceived character of salespeople were key determinants of success as these traits would command both liking and respect.1 However, in Arthur Miller’s 1949 play Death of a Salesman, Willy Loman complained that the sales profession was becoming “all cut and dried” and that you no longer could sell […]
Mari Smith and The New Relationship Marketing
After Wednesday’s Back-to-School Night at our kids’ Elementary school, I made it slightly late to a very educational and entertaining Linked Orange County event with Social media superstar Mari Smith at the Hilton Hotel in Costa Mesa. In what should have been a stop on a book tour (new release date October 25), Mari eloquently […]