I had the honor of participating in Mitch Jackson’s Spreecast with Seth Godin (segment beginning at 28:45). I took the opportunity to ask if he still supports his earlier claim from Permission Marketing that companies should fire 70% of their customers or if he has revised that notion as technology has evolved to perhaps enable more customers […]
Social Media
On Stage with Gary Vaynerchuk
At the Nordic eCommerce Summit 2012 in Stockholm, Sweden, I served on a panel interviewing Gary Vaynerchuk on his take on the value of social media for ecommerce with subtopics such as social commerce, the dying middleman, and personal branding. Please check out the video!
When I Almost Kissed Amber Naslund
Can’t see the video, please click here Amber Naslund, or @AmberCadabra as she is known on Twitter, coauthored “The NOW Revolution” (with Jay Baer) which details how businesses can get faster, smarter, and more social. In this video interview, she offers her take on the role of social media in B2B (business-to-business) marketing. She also […]
Neal Schaffer Unplugged on Social Media in B2B
Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion […]
The Man who brought Facebook to “The Node Pole”
Had a very pleasant lunch meeting today in the city of Luleå in the province of Norrbotten in northern Sweden with Matz Engman, CEO of Luleå Business Agency (Luleå Näringsliv) currently busy marketing The Node Pole. Matz has had a multifaceted and intriguing career both as an executive in bigger corporations, as an entrepreneur, and […]