100 years ago, the personality and the perceived character of salespeople were key determinants of success as these traits would command both liking and respect.1 However, in Arthur Miller’s 1949 play Death of a Salesman, Willy Loman complained that the sales profession was becoming “all cut and dried” and that you no longer could sell […]
Social Media
4 Ways to Manage Facebook Serendipity Overload
This week, Facebook made it clear that it wants to become the hub for even more of our online experiences through enhanced levels of integration with other services and serendipitous sharing of our real-time actions using the “open graph”. No doubt we will all drown in a sea of information overload if we try to […]
Mari Smith and The New Relationship Marketing
After Wednesday’s Back-to-School Night at our kids’ Elementary school, I made it slightly late to a very educational and entertaining Linked Orange County event with Social media superstar Mari Smith at the Hilton Hotel in Costa Mesa. In what should have been a stop on a book tour (new release date October 25), Mari eloquently […]
10 Social Media Predictions from 1969
In recent years, social media has played a key role in bringing about dramatic changes in business, consumer cultures, and even whole societies. Businesses are becoming more transparent and are also held accountable for their actions as citizens are empowered with more real-time and unbiased information. Consumers are (perhaps reluctantly) accepting a reduced amount of […]
Business in Scandinavia Bootcamp
This has been a very intensive week with the “Business in Scandinavia Bootcamp” in preparation for the travel part our Chapman University MBA travel course starting early June. During 15 class hours here on the Chapman University campus, Clas Wihlborg and I briefed the group of 18 MBA students on topics such as: