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Niklas Myhr, Ph.D.

The Social Media Professor | Digital Marketing Strategies

Chapman Students Boost Swedish Startup’s Social Media

May 13, 2013 by Niklas Myhr

Megan Daugherty with Josefine Åhl
Megan Daugherty with Josefine Åhl

Recently, I published a blog post Chapman Social Media Aid asking companies if they wanted student teams helping them with their social media efforts. Heeding the call was Swedish startup Oricane, a green technology company offering energy efficient software and big data solutions often reducing cost by 98% and power use by 99%.

Three young women at Chapman University (Megan Daugherty, Mollie Duner, and Gina Jue) making up a team in my undergradute Internet/Social Media Marketing class were absolutely up for the challenge. Working via Skype, email, Facebook and Twitter, the team stayed in regular contact with Oricane's COO Josefine Åhl.

Gina Jue on Skype with Oricane COO Josefine Åhl
Gina Jue on Skype with Oricane COO Josefine Åhl

In fact, the team stayed in such close virtual contact with Oricane so that the distance between California and Luleå in Sweden's northernmost province of Norrbotten almost seemed shorter than the distance between some other teams and their sometimes too busy Orange County-based companies. These students certainly helped improve their assigned company's website, Facebook, and Twitter presence. Oricane COO Josefine Åhl also made me proud as she exclaimed “your students are doing a fantastic job for Oricane!”

Oricane has gained the attention of numerous industry awards and are currently nominated for the Ecosummit: Smart Green Business Network Award. The student team will continue to spread the news of the nomination for this well deserving company currently in second place. Please do vote (before May 19) for Oricane's nomination in the Ecosummit Award!

Filed Under: Chapman University, Innovation, Scandinavia, Social Media, Sustainability, Sweden Tagged With: Josefine Åhl, Luleå, Oricane, Sweden

About Niklas Myhr

Niklas Myhr, PhD, CSP, The Social Media Professor, is an international TEDx and keynote speaker serving as an advisor to HSH Prince Albert II of Monaco. Dr. Myhr is a CSP® (Certified Speaking Professional™) and a Certified Virtual Presenter offering keynote presentations, talks, workshops, and executive education programs at conferences, businesses, public sector organizations, and universities. Dr. Myhr has spoken in Europe, in the United States, and in Asia, and his expertise on social media and digital marketing has been featured in BBC, The Washington Post, ABC, CBS, and NBC. Dr. Myhr is Google’s #1-ranked “Social Media Professor," and he teaches at Chapman University in California. Niklas Myhr holds a Ph.D. in Marketing from the University of Virginia, and an MS from Linköping University in Sweden.

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Niklas Myhr, PhD, CSP (Certified Speaking Professional)

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Niklas Myhr

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Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

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