Took the Southwest shuttle from Orange County to San Jose in Silicon Valley today and met with some marketing executives at a major B2B company. It was educational for me to hear first-hand accounts from marketers about their struggles selling social media initiatives to non-marketing executives. Without strong companywide support, the social media efforts undertaken, however well-intentioned, may not even get a fair shot at being successful as they tend to be understaffed and underfunded. Even the projects that do get some traction on social media can suffer from not get the recognition they deserve due to a general lack of appreciation of the power of social media. Continuing to provide some good examples could perhaps convince them over time. However, it would clearly be ideal should they have the very senior management's blessing. A great way of demonstrating such support would be if the CEO would jump on board and started tweeting or blogging, wouldn't it?
About Niklas Myhr
Niklas Myhr, PhD, CSP, known as The Social Media Professor, is an international TEDx and keynote speaker who teaches Social Media, Digital & Global Marketing at Chapman University. Dr. Myhr is Google’s #1 ranked “Social Media Professor” and has served on the Monaco Digital Advisory Council chaired by HSH Prince Albert II of Monaco.
Dr. Myhr is a CSP® (Certified Speaking Professional™), the highest designation of the National Speakers Association. He is also a Certified Virtual Presenter who can make an impact at your event either virtually or in person. As a speaker, Niklas Myhr offers keynote presentations, talks, workshops, and executive education programs at conferences, businesses, public sector organizations, and universities. Dr. Myhr has spoken in Europe, in the United States, and in Asia.
Dr. Myhr holds a PhD from the Darden School of Business at the University of Virginia and has also taught at American University and at Tulane University. Dr. Myhr's expertise on social media & digital marketing has been featured in publications such as BBC, The Wall Street Journal, The Washington Post, Marketplace Morning Report, TIME, InformationWeek, ABC, CBS, NBC, FOX News, USA Today, Huffington Post, San Francisco Chronicle, ESPN, and on national Swedish television.