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Niklas Myhr, Ph.D.

The Social Media Professor | Digital Marketing Strategies

#blogg100

Staple Yourself to the Customer Experience

February 20, 2013 by Niklas Myhr

Today’s wakeup call was provided by Brian Solis with his new blog post “The 5 Pillars of New Media Strategy.” Brian argues convincingly that we all should stop looking for a magic formula or success recipe to guide us in our social media travails by simply arguing that it all depends on who we are […]

Filed Under: Relationship Marketing, Social Business, Social Media Tagged With: #blogg100, #LinkedOC, brian solis

Stick Shift Social Media

February 9, 2013 by Niklas Myhr

It is increasingly rare these days to encounter a car with a manual transmission and many young drivers barely know what it is, let alone are able to drive them. Some of the advantages of driving with a stick shift, such as the increased attentiveness and the sense of being one with the car, and […]

Filed Under: Social Media Tagged With: #blogg100

Trust is Queen

February 8, 2013 by Niklas Myhr

“Content is King” is an oft-uttered “secret” to success in social media and while I don’t think content will become unimportant any time soon, it is also becoming increasingly clear that just offering content, even good quality content, will not be enough any longer if it ever was. “Context is King” is an alternative statement […]

Filed Under: Social Media Tagged With: #blogg100

My Favorite Marketing Term

February 7, 2013 by Niklas Myhr

There are still executives out there who seem to believe that success can be had by simply meeting customer needs. Well, perhaps that in itself is not that simple as it takes some effort to first identify a target segment and then conduct some market research to better understand the customer needs. Still, that is […]

Filed Under: Marketing Tagged With: #blogg100

Your Personal Branding Objectives

February 6, 2013 by Niklas Myhr

Niklas Myhr Stanford University

  When setting out to build or refine your own personal reputation and personal brand, your online presence can simply no longer be ignored. “Nobody is going to look or find that information on me online.” No? Are you kidding me? If you today would be about to hire somebody yourself, wouldn’t you Google that […]

Filed Under: Personal Branding, Social Media Tagged With: #blogg100

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Niklas Myhr, PhD, CSP (Certified Speaking Professional)

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Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

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