• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Niklas Myhr, Ph.D.
  • Contact
  • Speaking
  • Testimonials

Niklas Myhr, Ph.D.

The Social Media Professor | Digital Marketing Strategies

Trust is Queen

February 8, 2013 by Niklas Myhr

Queen's 80th Birthday

“Content is King” is an oft-uttered “secret” to success in social media and while I don't think content will become unimportant any time soon, it is also becoming increasingly clear that just offering content, even good quality content, will not be enough any longer if it ever was.

“Context is King” is an alternative statement which has grown in popularity. The focus on context reflects the need for not just the right content to be provided but that it also needs to be made available to the right people, on the right platform, in the right conversation, at the right time, with the right tone, in the right quantity, etc. Sounds like logistics, right?

Anyway, even when you have also taken care of the context, there could still be formidable barriers ahead of you to stop your content from being accessed and shared further. One of these spells trust. Simply put, people will not be as likely to cite, like, click, share, and engage with content from unknown or dubious authors that they don't trust even if said content is provided at the right time in an appropriate format, etc. Search engines are also looking into ways to promote content from sources with high author rank.

How to achieve such trust is a topic for another post but for the time being, let's roll with “Trust is Queen!”

(Photograph by Michael Gwyther-Jones on Flickr under CC license)

Filed Under: Social Media Tagged With: #blogg100

About Niklas Myhr

Niklas Myhr, PhD, CSP, The Social Media Professor, is an international TEDx and keynote speaker serving as an advisor to HSH Prince Albert II of Monaco. Dr. Myhr is a CSP® (Certified Speaking Professional™) and a Certified Virtual Presenter offering keynote presentations, talks, workshops, and executive education programs at conferences, businesses, public sector organizations, and universities. Dr. Myhr has spoken in Europe, in the United States, and in Asia, and his expertise on social media and digital marketing has been featured in BBC, The Washington Post, ABC, CBS, and NBC. Dr. Myhr is Google’s #1-ranked “Social Media Professor," and he teaches at Chapman University in California. Niklas Myhr holds a Ph.D. in Marketing from the University of Virginia, and an MS from Linköping University in Sweden.

Primary Sidebar

Speaking (click image)

Niklas Myhr, PhD, CSP (Certified Speaking Professional)

Certified Virtual Presenter

TEDx Talk: TEDxUmea

https://www.youtube.com/watch?v=9wyfF8a3FYg

LinkedIn

Niklas Myhr

Footer

Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

Copyright © 2021 · Metro Pro on Genesis Framework · WordPress · Log in

Terms and Conditions - Privacy Policy