In my first social media marketing classes today, students were asked to identify various uses of social media, preferably with a business use case in mind. If you cannot read my handwriting… here comes some of the prominent uses of social media: Communication/Conversations Connection/Network Humanization/Personalization Marketing Research/Opportunity Identification Brand presence/Awareness creation Reminders about ones existence Employee […]
Social Media
3 Keys to Social Success
There are many guidelines out there when it comes to how one can achieve success through the use of social media. To me, three core perspectives stand out as being particularly critical. Long term perspective. Without the patience to develop long-term relationships and networks, one is likely to fail. To strive for short-terms results may […]
Selling Social Media to CEO Laggards
Social Media Campfire recently asked me to share some tips on how the value of social media can be effectively communicated to CEOs and other decision makers who are genuinely skeptical towards the business value of social media. It turned out to be a very interesting evening also for me as the Social Media Campfire participants had […]
Confessions of a Pure Play Publisher
Michael Stelzner is the CEO & Founder of Social Media Examiner, currently Technorati’s #1 Small Business Blog and #4 blog in the general Business category. In the following video interview, I ask Michael Stelzner to share the “secrets” behind the extremely successful launch of his blog. He also shares these experiences in more detail in his book “Launch: How to […]
Brian Solis virtually at Chapman University
Recently, Brian Solis, Principal Analyst at the Altimeter Group, took the time to share some of his insightful perspectives with my Internet/Social Media Marketing class via a Skype conversation. Please check out the video and/or read the interview excerpts further below. From Social Commerce to Syndicated Commerce Brian Solis suggests that the meaning of social commerce depends […]