Today’s wakeup call was provided by Brian Solis with his new blog post “The 5 Pillars of New Media Strategy.” Brian argues convincingly that we all should stop looking for a magic formula or success recipe to guide us in our social media travails by simply arguing that it all depends on who we are […]
Social Media
Stick Shift Social Media
It is increasingly rare these days to encounter a car with a manual transmission and many young drivers barely know what it is, let alone are able to drive them. Some of the advantages of driving with a stick shift, such as the increased attentiveness and the sense of being one with the car, and […]
Trust is Queen
“Content is King” is an oft-uttered “secret” to success in social media and while I don’t think content will become unimportant any time soon, it is also becoming increasingly clear that just offering content, even good quality content, will not be enough any longer if it ever was. “Context is King” is an alternative statement […]
Your Personal Branding Objectives
When setting out to build or refine your own personal reputation and personal brand, your online presence can simply no longer be ignored. “Nobody is going to look or find that information on me online.” No? Are you kidding me? If you today would be about to hire somebody yourself, wouldn’t you Google that […]
Content on Demand
Tonight, we discussed the Harvard case study on Demand Media (of eHow.com fame) in my Social Media Marketing MBA class. It is a fascinating story about how content can be systematically produced on a vast scale and result in almost guaranteed demand from viewers and consequently also in profits for the advertisers. The controversy regarding […]