Niklas Myhr, Ph.D.

Erica Derrickson’s Tweet Dreams

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Erica Derrickson with Niklas MyhrErica Derrickson quit her desk job only a year and a half ago, and already has a thriving photography business because of her implementation of social media marketing strategies. She speaks at local universities on social media, has been recently featured in Trade Secrets, and manages a Facebook group Hollywood East Actors Group which has over 8,000 members. Check out her acting reel, her film credits range from the National blockbuster The Heat (2013) which starred Sandra Bullock and Melissa McCarthy to independent films like Melt (2012) and Rafi Baby (2011).

One day, Erica Derrickson tweeted her enthusiasm over Gary Vaynerchuk’s latest best seller “Jab, Jab, Jab, Right Hook” suggesting it would be the perfect textbook if there were such a thing like a class on social media.

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Chapman Social Media Aid 2014

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Gina Jue "Skypeing" Oricane's Josefine Åhl
Gina Jue “Skypeing” Oricane’s Josefine Åhl

Do you need help with social media? Now it is time again for students in my Internet/Social Media Marketing class to select companies or organizations to help in terms of their Internet and social media presence. The work they do is within the scope of their team projects. While some students typically have ideas of what company they would like to work with, others would be very excited about the opportunity to work with real businesses or organizations that they otherwise would not have gotten in contact with such as a high-tech company in northern Sweden that worked virtually with one team last year, see Oricane blog post.

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Microsoft gets “MicroPhone” in Nokia Deal

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Business in Scandinavia 2011 outside Nokia HQ
Business in Scandinavia 2011 outside Nokia HQ

Today’s announcement that Microsoft is buying the cell phone part of Nokia (their Devices and Services Division) was hardly shocking. Yet, it is a noteworthy event and also a little bit saddening given that it represents a significant milestone in the downhill slide of Nokia from its heights as the undisputed leader in cell phone manufacturing only a few years ago.

With our Chapman MBA travel course Business in Scandinavia, we visited the Nokia headquarters both in 2010 and in 2011. In the following, I will offer some reactions to what this acquisition may mean in the evolution of the mobile phone industry and intersperse it with some pictures from our Nokia visits. [Read more…]

BBC Interview on Personal Branding with a Website

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BBC interviews Niklas Myhr, Ph.D.
BBC interviews Niklas Myhr, Ph.D.

In an interview with BBC Capital, I was asked about the value for professionals of developing a website where they can manage their personal brands to support their career objectives. To me, it is surprising that this is still even an issue almost twenty years after we started exploring the World Wide Web. However, as I often encounter confusion regarding both what owning your own domain implies and its value, I find it necessary to further (also wrote a related post on “Good Domain Parenting” earlier) articulate why I believe this is important and outline the first action steps. [Read more…]

Chapman Students Boost Swedish Startup’s Social Media

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Megan Daugherty with Josefine Åhl
Megan Daugherty with Josefine Åhl

Recently, I published a blog post Chapman Social Media Aid asking companies if they wanted student teams helping them with their social media efforts. Heeding the call was Swedish startup Oricane, a green technology company offering energy efficient software and big data solutions often reducing cost by 98% and power use by 99%.

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Internet Marketing In Real Life

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Niklas Myhr Melanie Duncan Devin Duncan
With Melanie and Devin Duncan

I very much enjoy having my former students visit my classes and today was definitely no exception as my Internet/Social Media Marketing class was visited by Melanie and Devin Duncan. Melanie Duncan graduated in 2008 and met her future husband Devin Duncan while he was also studying at Chapman University. As true serial entrepreneurs, they have worked on, and successfully launched, a number of businesses together including CustomGreekThreads.com, LuxuryMonograms.com, Entrepreneuress Academy, PowerofPinning.com, as well as a business around the personal brand of MelanieDuncan.com. [Read more…]

The Power of Information

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Reggie Gilyard introduces the Janes Financial Center
Dean Reggie Gilyard introduces the Janes Financial Center

Had a very pleasant evening at the inauguration of the impressive Janes Financial Center at the Argyros School of Business and Economics. The Center is equipped with twelve Bloomberg terminals providing state-of-the-art, real-time, financial data and business research information to students. So now the score is that Chapman University has twelve Bloomberg terminals while USC has two, or was it one? [Read more…]

Chapman Social Media Aid

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Next week, students in my social media marketing classes will pick companies and organizations to work with in their semester-long team projects. Some of them already have ideas of who they would like to help but most teams still need to find access to a company or an organization. I am receiving many emails from businesses asking for student help but my inbox is getting messy.

Therefore, I developed a brief survey that I ask you to fill out if you wish to be considered. Your willingness to facilitate a student project is much appreciated and please note that non-profit organizations are also encouraged to participate as we wish to reach out more to the broader community.

For best chances to be considered, please complete the survey ASAP, ideally before Monday classes begin at 1 pm, 2.30 pm, and 7 pm (February 4) but most likely there will still be teams in need of a company also on Wednesday February 6 (classes at 1 pm).

Disclaimer: There are no guarantees that your project will be chosen by any student team but please consider throwing your name in the hat if you are willing to open up and allow for students to gain some valuable real-world experience. Please note that these project teams are not to be mistaken for paid consultants. In the past, some businesses have been very grateful for the valuable help they have gotten and some organizations have indeed achieved higher levels of social media presence, organization, and understanding. In other cases, businesses had expected more from the students. That is just the name of the game and neither I personally nor Chapman University is responsible for the actions or recommendations by the students.

Click here to take survey

Good Domain Parenting

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When speaking about social media, I often draw laughter when I say that I find it incredible that there are still parents out there who name their babies without first checking if the matching domain name is available. What they don’t know is that I am only half-joking when I make that statement. Perhaps “incredible” is an exaggeration but I do maintain that you could do your child a great favor if you think ahead in this regard. I registered our two kids’ domains when they were about 5-6 years old and was lucky myself to find them still being available. Yes, it is possible that .com as a top level domain will be more or less irrelevant when the time comes for them to “brand” themselves online as technology changes. Still, the expense of about $10 a year pales in comparison to all other investments parents make in their kids future and the rewards could be significant.

www.ZacharyCampbell.com
www.ZacharyCampbell.com

Case in point. In today’s class when I said the above, one of my students came up and said that that was exactly what his dad did when he was born! His name “Zachary Campbell” is a common one as well but thanks to his dad’s foresightedness, he now outranks others with the same name, even some semicelebrities. Check out his site, hire him!

What Social Media Can Do

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In my first social media marketing classes today, students were asked to identify various uses of social media, preferably with a business use case in mind. If you cannot read my handwriting… here comes some of the prominent uses of social media:

  • Communication/Conversations
  • Connection/Network
  • Humanization/Personalization
  • Marketing Research/Opportunity Identification
  • Brand presence/Awareness creation
  • Reminders about ones existence
  • Employee relations and employer branding
  • Collaboration
  • Communities
  • News

Social media is quite multifaceted in other words! Not bad, huh? So, are you leveraging most of these uses or are you limiting yourself?

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Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!