After Wednesday’s Back-to-School Night at our kids’ Elementary school, I made it slightly late to a very educational and entertaining Linked Orange County event with Social media superstar Mari Smith at the Hilton Hotel in Costa Mesa. In what should have been a stop on a book tour (new release date October 25), Mari eloquently laid out the key elements of her upcoming book “The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web” (not an affiliate link).