Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion […]
"Niklas Myhr"
6 Keys to MBA Case Study Success
Case-based classes can sometimes be confusing to students unaccustomed to this style of pedagogy. While different faculty use cases in different ways, MBA students are likely to benefit from adopting the following six principles in their case classes: