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Niklas Myhr, Ph.D.

The Social Media Professor | Digital Marketing Strategies

Sales

Social B2B Relationships

January 25, 2013 by Niklas Myhr

The fact that many business-to-business (B2B) relationships are characterized by long-term norms of trust and commitment should not be news to either academics or practitioners. The value of establishing loyal partnerships between buyers and sellers to ensure consistent delivery of customer satisfaction has become increasingly evident. Such partnerships typically involve multiple people in each company […]

Filed Under: B2B, Relationship Marketing, Sales, Supply Chain Management Tagged With: #blogg100

Seller Beware and Persuasion by Ambiverts

January 23, 2013 by Niklas Myhr

Last week, Daniel H. Pink gave a talk to Linked Orange County at the Irvine Barclay Theatre where he shared some insights from his new book “To Sell is Human.” In the following, I comment upon some of these ideas or findings: 1 in 9 Work in Sales Pink started out by stating that the number […]

Filed Under: Sales, Social Business Tagged With: #blogg100, #LinkedOC, Daniel Pink

Neal Schaffer Unplugged on Social Media in B2B

April 17, 2012 by Niklas Myhr

Niklas Myhr and Neal Schaffer

Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion […]

Filed Under: B2B, Chapman University, Sales, Social Media Tagged With: "Niklas Myhr", b2b, Neal Schaffer, social media

Rebirth of the Social Salesperson

January 9, 2012 by Niklas Myhr

100 years ago, the personality and the perceived character of salespeople were key determinants of success as these traits would command both liking and respect.1 However, in Arthur Miller’s 1949 play Death of a Salesman, Willy Loman complained that the sales profession was becoming “all cut and dried” and that you no longer could sell […]

Filed Under: B2B, CRM, Relationship Marketing, Sales, Social Media

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Niklas Myhr, PhD, CSP (Certified Speaking Professional)

Certified Virtual Presenter

TEDx Talk: TEDxUmea

https://www.youtube.com/watch?v=9wyfF8a3FYg

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Niklas Myhr

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Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

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