In my first social media marketing classes today, students were asked to identify various uses of social media, preferably with a business use case in mind. If you cannot read my handwriting… here comes some of the prominent uses of social media:
- Marketing Research/Opportunity Identification
- Brand presence/Awareness creation
- Reminders about ones existence
- Employee relations and employer branding
Social media is quite multifaceted in other words! Not bad, huh? So, are you leveraging most of these uses or are you limiting yourself?