Buffer and its Founder/CEO Joel Gascoigne today referred disgruntled customers to their main competitor, Hootsuite. This post discusses this display of “lethal generosity.” For those who don’t know, Buffer is a social media productivity tool allowing users to stock up or fill up a buffer of content to share that will then be disseminated over time on various […]
Social Business
Staple Yourself to the Customer Experience
Today’s wakeup call was provided by Brian Solis with his new blog post “The 5 Pillars of New Media Strategy.” Brian argues convincingly that we all should stop looking for a magic formula or success recipe to guide us in our social media travails by simply arguing that it all depends on who we are […]
What Social Media Can Do
In my first social media marketing classes today, students were asked to identify various uses of social media, preferably with a business use case in mind. If you cannot read my handwriting… here comes some of the prominent uses of social media: Communication/Conversations Connection/Network Humanization/Personalization Marketing Research/Opportunity Identification Brand presence/Awareness creation Reminders about ones existence Employee […]
Selling Social Media to CEO Laggards
Social Media Campfire recently asked me to share some tips on how the value of social media can be effectively communicated to CEOs and other decision makers who are genuinely skeptical towards the business value of social media. It turned out to be a very interesting evening also for me as the Social Media Campfire participants had […]
Seller Beware and Persuasion by Ambiverts
Last week, Daniel H. Pink gave a talk to Linked Orange County at the Irvine Barclay Theatre where he shared some insights from his new book “To Sell is Human.” In the following, I comment upon some of these ideas or findings: 1 in 9 Work in Sales Pink started out by stating that the number […]