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Niklas Myhr, Ph.D.

The Social Media Professor | Digital Marketing Strategies

Your Personal Branding Objectives

February 6, 2013 by Niklas Myhr

 

Niklas Myhr Stanford University
Niklas Myhr at Stanford University

When setting out to build or refine your own personal reputation and personal brand, your online presence can simply no longer be ignored. “Nobody is going to look or find that information on me online.” No? Are you kidding me? If you today would be about to hire somebody yourself, wouldn’t you Google that individual’s name at least once? And then dig deeper if something catches your attention? I bet you would.

Still, your online first impression, however important that may be, is only the first gate you need to pass to go places. What is critical next is to have an entrepreneurial mindset about yourself and your whole career. In the book, The Start-up of You, LinkedIn founder Reid Hoffman and Ben Casnocha argues for a radical move away from the notion that you will be a lifer at a major corporation being promoted every few years. Instead, we are entering a more foreign and uncertain territory in which we have to adapt and reinvent ourselves and our personal brands continuously to stay with the times and to take advantage of the best opportunities for our skills.

Not surprisingly, Hoffman and Casnocha suggest that it takes a good network to be successful in this regard and that you have to concern yourself with not only staying in touch with your closest allies, but also extending your reach and access to opportunities by also having many so-called weak ties in your network. The authors particularly stress the value of maintaining ones curiosity to “court serendipity and good randomness.” Clearly, social networks can help a curious person explore opportunities.

So, how are you reinventing yourelf this year?

Filed Under: Personal Branding, Social Media Tagged With: #blogg100

About Niklas Myhr

Niklas Myhr, PhD, CSP, The Social Media Professor, is an international TEDx and keynote speaker serving as an advisor to HSH Prince Albert II of Monaco. Dr. Myhr is a CSP® (Certified Speaking Professional™) and a Certified Virtual Presenter offering keynote presentations, talks, workshops, and executive education programs at conferences, businesses, public sector organizations, and universities. Dr. Myhr has spoken in Europe, in the United States, and in Asia, and his expertise on social media and digital marketing has been featured in BBC, The Washington Post, ABC, CBS, and NBC. Dr. Myhr is Google’s #1-ranked “Social Media Professor," and he teaches at Chapman University in California. Niklas Myhr holds a Ph.D. in Marketing from the University of Virginia, and an MS from Linköping University in Sweden.

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Niklas Myhr, PhD, CSP (Certified Speaking Professional)

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Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

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