• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • About Niklas Myhr, Ph.D.
  • Contact
  • Speaking
  • Testimonials

Niklas Myhr, Ph.D.

The Social Media Professor | Digital Marketing Strategies

Your Personal Branding Objectives

February 6, 2013 by Niklas Myhr

 

Niklas Myhr Stanford University
Niklas Myhr at Stanford University

When setting out to build or refine your own personal reputation and personal brand, your online presence can simply no longer be ignored. “Nobody is going to look or find that information on me online.” No? Are you kidding me? If you today would be about to hire somebody yourself, wouldn’t you Google that individual’s name at least once? And then dig deeper if something catches your attention? I bet you would.

Still, your online first impression, however important that may be, is only the first gate you need to pass to go places. What is critical next is to have an entrepreneurial mindset about yourself and your whole career. In the book, The Start-up of You, LinkedIn founder Reid Hoffman and Ben Casnocha argues for a radical move away from the notion that you will be a lifer at a major corporation being promoted every few years. Instead, we are entering a more foreign and uncertain territory in which we have to adapt and reinvent ourselves and our personal brands continuously to stay with the times and to take advantage of the best opportunities for our skills.

Not surprisingly, Hoffman and Casnocha suggest that it takes a good network to be successful in this regard and that you have to concern yourself with not only staying in touch with your closest allies, but also extending your reach and access to opportunities by also having many so-called weak ties in your network. The authors particularly stress the value of maintaining ones curiosity to “court serendipity and good randomness.” Clearly, social networks can help a curious person explore opportunities.

So, how are you reinventing yourelf this year?

Filed Under: Personal Branding, Social Media Tagged With: #blogg100

About Niklas Myhr

Niklas Myhr, Ph.D., "The Social Media Professor," is an author and an international TEDx and keynote speaker who teaches Social Media, Digital & Global Marketing at Chapman University in California. Dr. Myhr holds a Ph.D. in Marketing from the University of Virginia and is currently Google’s #1-ranked “Social Media Professor.” Niklas Myhr is the author of the upcoming book “The Social Customer Journey” and his expertise on social media & digital marketing has been featured in publications such as BBC, The Washington Post, Marketplace Morning Report, InformationWeek, ABC, CBS, NBC, FOX News, USA Today, Huffington Post, San Francisco Chronicle, ESPN, and on national Swedish television.

Primary Sidebar

TEDx Talk: TEDxUmea

https://www.youtube.com/watch?v=9wyfF8a3FYg

Speaking (click image)

Niklas Myhr, PhD, CSP (Certified Speaking Professional)

LinkedIn

Niklas Myhr

Footer

Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

Copyright © 2019 · Metro Pro on Genesis Framework · WordPress · Log in

This site uses cookies to ensure that we give you the best experience. If you continue to use this site, we will assume that you are happy with it.Ok

Terms and Conditions - Privacy Policy