I was just featured by BBC in an article “Standing out when your name is John Smith” addressing the challenge of building a personal brand online if you have a common name. A starting point in this regard is claiming a proper domain name where you can build a platform for your personal brand.
Social media can be a powerful tool by which you can invite your community to engage with you and your brand. It should be noted, though, that there are no guarantees in terms of where communications may be headed. In some cases, it can turn out to be a complete PR disaster such as with […]
Erica Derrickson quit her desk job only a year and a half ago, and already has a thriving photography business because of her implementation of social media marketing strategies. She speaks at local universities on social media, has been recently featured in Trade Secrets, and manages a Facebook group Hollywood East Actors Group which has […]
Always energizing to meet dynamo Gary Vaynerchuk as he always brings it all to the table as he shares his insights on social media marketing, personal branding, and on entrepreneurship either by speaking or with his book. The latest and, according to him, the final installment in his trilogy is named “Jab, jab, jab, right hook” […]
In an interview with BBC Capital, I was asked about the value for professionals of developing a website where they can manage their personal brands to support their career objectives. To me, it is surprising that this is still even an issue almost twenty years after we started exploring the World Wide Web. However, as I often […]