Do you need help with social media? Now it is time again for students in my Internet/Social Media Marketing class to select companies or organizations to help in terms of their Internet and social media presence. The work they do is within the scope of their team projects. While some students typically have ideas […]
Marketing
Buffer recommends Hootsuite, “Lethal Generosity” alive and well
Buffer and its Founder/CEO Joel Gascoigne today referred disgruntled customers to their main competitor, Hootsuite. This post discusses this display of “lethal generosity.” For those who don’t know, Buffer is a social media productivity tool allowing users to stock up or fill up a buffer of content to share that will then be disseminated over time on various […]
My Favorite Marketing Term
There are still executives out there who seem to believe that success can be had by simply meeting customer needs. Well, perhaps that in itself is not that simple as it takes some effort to first identify a target segment and then conduct some market research to better understand the customer needs. Still, that is […]