Niklas Myhr, Ph.D.

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Chapman Social Media Aid 2014

February 1, 2014 by Niklas Myhr

 

Gina Jue "Skypeing" Oricane's Josefine Åhl
Gina Jue “Skypeing” Oricane’s Josefine Åhl

Do you need help with social media? Now it is time again for students in my Internet/Social Media Marketing class to select companies or organizations to help in terms of their Internet and social media presence. The work they do is within the scope of their team projects. While some students typically have ideas of what company they would like to work with, others would be very excited about the opportunity to work with real businesses or organizations that they otherwise would not have gotten in contact with such as a high-tech company in northern Sweden that worked virtually with one team last year, see Oricane blog post.

[Read more…]

Filed Under: Chapman University, Marketing, Social Media

Buffer recommends Hootsuite, “Lethal Generosity” alive and well

October 26, 2013 by Niklas Myhr

@joelgascoigne "Joel Gascoigne"Buffer and its Founder/CEO Joel Gascoigne today referred disgruntled customers to their main competitor, Hootsuite. This post discusses this display of “lethal generosity.” For those who don’t know, Buffer is a social media productivity tool allowing users to stock up or fill up a buffer of content to share that will then be disseminated over time on various social media platforms you connect to their service. This way, one’s followers will not be overwhelmed by a number of updates at once followed by complete silence. I have personally found the service useful even if I have not consistently filled up my buffer as of late. Today, I was impressed by the service nonetheless. I got an email from the founder “Joel from Buffer” with an alert about a problem:
[Read more…]

Filed Under: Marketing, Relationship Marketing, Social Business, Social Media Tagged With: Adam Grant, Buffer, Joel Gascoigne, seth godin

My Favorite Marketing Term

February 7, 2013 by Niklas Myhr

There are still executives out there who seem to believe that success can be had by simply meeting customer needs. Well, perhaps that in itself is not that simple as it takes some effort to first identify a target segment and then conduct some market research to better understand the customer needs. Still, that is no longer sufficient.

Why not? Simple, technology and globalization has enabled more and better competitors from around world to also market to the whole world both online and offline. In such a hypercompetitive environment, you are toast if you just meet customer needs. Selling yet another me-too product just like many others who conducted similar market research studies is not going to cut it. [Read more…]

Filed Under: Marketing Tagged With: #blogg100

Speaking (click image)

Niklas Myhr, PhD, CSP (Certified Speaking Professional)

Certified Virtual Presenter

TEDx Talk: TEDxUmea

https://www.youtube.com/watch?v=9wyfF8a3FYg

LinkedIn

Niklas Myhr

TEDx Talk: TEDxMissionViejo

https://www.youtube.com/watch?v=Jkfzj5lhuRU

Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

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