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Niklas Myhr, Ph.D.

The Social Media Professor | Digital Marketing Strategies

Innovation

Microsoft gets “MicroPhone” in Nokia Deal

September 3, 2013 by Niklas Myhr

Today’s announcement that Microsoft is buying the cell phone part of Nokia (their Devices and Services Division) was hardly shocking. Yet, it is a noteworthy event and also a little bit saddening given that it represents a significant milestone in the downhill slide of Nokia from its heights as the undisputed leader in cell phone manufacturing only […]

Filed Under: Chapman University, Innovation, Scandinavia, Supply Chain Management Tagged With: finland, microsoft, nokia, scandinavia, smartphones, windows phone

Chapman Students Boost Swedish Startup’s Social Media

May 13, 2013 by Niklas Myhr

Recently, I published a blog post Chapman Social Media Aid asking companies if they wanted student teams helping them with their social media efforts. Heeding the call was Swedish startup Oricane, a green technology company offering energy efficient software and big data solutions often reducing cost by 98% and power use by 99%.

Filed Under: Chapman University, Innovation, Scandinavia, Social Media, Sustainability, Sweden Tagged With: Josefine Åhl, Luleå, Oricane, Sweden

Voice of the B2B Customers’ Customers

January 31, 2013 by Niklas Myhr

In the early 1990’s, companies started to listen more systematically to the “voice of the customer” (VOC)* after the quality movement made it clear that companies had room for improvement in this regard. Companies could more precisely identify how to provide the most value by dissecting the customers’ voice so that they could hierarchically structure and prioritize their […]

Filed Under: B2B, Innovation, Relationship Marketing, Social Media Tagged With: #blogg100

Brian Solis virtually at Chapman University

January 2, 2013 by Niklas Myhr

Brian Solis via Skype

Recently, Brian Solis, Principal Analyst at the Altimeter Group, took the time to share some of his insightful perspectives with my Internet/Social Media Marketing class via a Skype conversation. Please check out the video and/or read the interview excerpts further below. From Social Commerce to Syndicated Commerce Brian Solis suggests that the meaning of social commerce depends […]

Filed Under: Entrepreneurship, Innovation, Social Business, Social Media Tagged With: brian solis

10 Social Media Predictions from 1969

September 9, 2011 by Niklas Myhr

In recent years, social media has played a key role in bringing about dramatic changes in business, consumer cultures, and even whole societies. Businesses are becoming more transparent and are also held accountable for their actions as citizens are empowered with more real-time and unbiased information. Consumers are (perhaps reluctantly) accepting a reduced amount of […]

Filed Under: Innovation, Social Media Tagged With: paul baran, social media, social networks

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Niklas Myhr, PhD, CSP (Certified Speaking Professional)

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Niklas Myhr

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Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

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