Niklas Myhr, Ph.D.

Neal Schaffer Unplugged on Social Media in B2B

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Monday night in my Social Media Marketing MBA class at Chapman University, we were joined by Neal Schaffer, a Forbes Top 30 Social Media Influencer and Award-winning author for his books on using LinkedIn in a B2B (Business-to-Business) context for sales and social media marketing. Neal generously shared his views extemporaneously in a rapid fire fashion honoring his parents’ New York origins. In so doing, he painted a very hopeful picture for B2B companies that embrace social media and offered a roadmap for doing so.

Niklas Myhr and Neal Schaffer
Niklas Myhr and Neal Schaffer

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The Man who brought Facebook to “The Node Pole”

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Matz Engman of Luleå Business Agency & Niklas Myhr
Office of Matz Engman of Luleå Business Agency

Had a very pleasant lunch meeting today in the city of Luleå in the province of Norrbotten in northern Sweden with Matz Engman, CEO of Luleå Business Agency (Luleå Näringsliv) currently busy marketing The Node Pole. Matz has had a multifaceted and intriguing career both as an executive in bigger corporations, as an entrepreneur, and even as a Swedish Elite League hockey referee. He had many stories to tell about the two-year sales cycle from initial contact to Facebook’s official announcement to establish themselves just an hour south of the Arctic Circle. Sounds like a challenging sales job to get one of the most iconic brands of our times up here. Ironically, he said that once they had fine-tuned their sales pitch, it was easier to bring Facebook to Luleå than to get a Stockholm-based company to set up shop way up north!

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Mari Smith and The New Relationship Marketing

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Niklas Myhr, Mari Smith, Zee PatelAfter Wednesday’s Back-to-School Night at our kids’ Elementary school, I made it slightly late to a very educational and entertaining Linked Orange County event with Social media superstar Mari Smith at the Hilton Hotel in Costa Mesa. In what should have been a stop on a book tour (new release date October 25), Mari eloquently laid out the key elements of her upcoming book “The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web” (not an affiliate link).

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Bryan Elliott of LinkedOC as Guest in MBA Class

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Bryan Elliott & Niklas Myhr at Chapman University
Bryan Elliott & Niklas Myhr at Chapman University

Bryan Elliott (@BryanElliott) visiting my Chapman University MBA class in Internet & Social Media Marketing and sharing his take on social media marketing today as well as his intriguing story about first building a community in the Action Sports Industry and then broadening his reach with LinkedOC.com through which he has been able to accomplish such impressive feats such as hosting marketing godfather Seth Godin here in Orange County.

Chapman University volunteers at spectacular Seth Godin event

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Dev Tejwani, Bobby Gembarski, Andy Chiang, Andy Chun, Niklas Myhr, Lauren DeWitt, and Ofir Barashy

On March 2nd, 2011, marketing superstar and best-selling author Seth Godin honored his Orange County fans with a return visit to a Linked OC event and the venue this time was brand new and beautiful Renée and Henry Segerstrom Concert Hall; inspiring to see what landmarks Swedish immigrants can leave behind! It was also gratifying to see that many of my students were able to make it for this terrific event. A special thanks to the host of the evening, Bryan Elliott, who made this happen and for recognizing our Chapman University volunteers from the stage. Many thanks also to the many students of mine who volunteered at the event! Finally, thanks to Seth Godin for an excellent talk on his latest book, “Poke the Box” and for encouraging us all to take more initiatives! For some more of my pictures from the event, please click here and for many professional pictures from the event, please check out Pixel That Photography!

Keynote on Social Media Marketing at the City of Cypress

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Dr Niklas Myhr at City of Cypress
Mayor Pro Tem Douglas Bailey, Niklas Myhr and Mayor Prakash Narain, MD

On February 10, I delivered the keynote address titled “Social Media Marketing-A Primer for Executives” for the BRACE (Business Retention Attraction Creation & Expansion) Program at the City of Cypress. It was a great opportunity to interact with executives from over 30 large Cypress businesses who attended the event. Thanks to Economic Development Manager Bill Manis for setting up the event and thanks to Mayor Pro Tem Doug Bailey and Mayor Prakash Narain, M.D. for the warm welcome!

David O. Sacks, Yammer & Geni Founder/CEO as Guest Speaker

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Niklas Myhr & David O. Sacks


David O. Sacks, Founder/CEO at Yammer, Inc., and at Geni, Inc. and former COO of PayPal, generously shared insights on technology startups and social media marketing in the MBA class of Marketing Professor Niklas Myhr at Chapman University. Best IT startups have a viral component to them like all three he has been involved with. Buying eyeballs with ads quickly gets very expensive. Beware feature creep, launch once you have a “minimum viable product” and get the snowball rolling!

Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!