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Niklas Myhr, Ph.D.

The Social Media Professor | Digital Marketing Strategies

#blogg100

The Power of Information

February 5, 2013 by Niklas Myhr

Had a very pleasant evening at the inauguration of the impressive Janes Financial Center at the Argyros School of Business and Economics. The Center is equipped with twelve Bloomberg terminals providing state-of-the-art, real-time, financial data and business research information to students. So now the score is that Chapman University has twelve Bloomberg terminals while USC […]

Filed Under: Chapman University Tagged With: #blogg100

Content on Demand

February 4, 2013 by Niklas Myhr

Tonight, we discussed the Harvard case study on Demand Media (of eHow.com fame) in my Social Media Marketing MBA class. It is a fascinating story about how content can be systematically produced on a vast scale and result in almost guaranteed demand from viewers and consequently also in profits for the advertisers. The controversy regarding […]

Filed Under: Social Media Tagged With: #blogg100

How Oreo Cookie ate from the Super Bowl

February 3, 2013 by Niklas Myhr

If any business still wonders whether they should be on Twitter, they should take note of the likely future Harvard Business School case study “How Oreo Cookie ate from the Super Bowl.” The key learning points: Pay for the Ticket of Admission You have to pay to play goes the saying and in this case, […]

Filed Under: Social Media Tagged With: #blogg100, advertising, superbowl

Social B2B Humor

February 2, 2013 by Niklas Myhr

Obviously, humor and B2B marketing don’t go well together, OR perhaps it should be the other way around! Humor and B2B marketing can go extremely well together! At least, it worked out greatly for Cisco a few years ago when they released a Valentine’s video produced by leading business comedian Tim Washer. Check out the […]

Filed Under: B2B, Uncategorized Tagged With: #blogg100

Chapman Social Media Aid

February 1, 2013 by Niklas Myhr

Next week, students in my social media marketing classes will pick companies and organizations to work with in their semester-long team projects. Some of them already have ideas of who they would like to help but most teams still need to find access to a company or an organization. I am receiving many emails from […]

Filed Under: Chapman University, Social Media Tagged With: #blogg100

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Niklas Myhr, PhD, CSP (Certified Speaking Professional)

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TEDx Talk: TEDxUmea

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Niklas Myhr

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Niklas Myhr, Ph.D.

Please email me at niklas [at] thesocialmediaprofessor.com if you have any questions!

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