Had a very pleasant evening at the inauguration of the impressive Janes Financial Center at the Argyros School of Business and Economics. The Center is equipped with twelve Bloomberg terminals providing state-of-the-art, real-time, financial data and business research information to students. So now the score is that Chapman University has twelve Bloomberg terminals while USC […]
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Content on Demand
Tonight, we discussed the Harvard case study on Demand Media (of eHow.com fame) in my Social Media Marketing MBA class. It is a fascinating story about how content can be systematically produced on a vast scale and result in almost guaranteed demand from viewers and consequently also in profits for the advertisers. The controversy regarding […]
How Oreo Cookie ate from the Super Bowl
If any business still wonders whether they should be on Twitter, they should take note of the likely future Harvard Business School case study “How Oreo Cookie ate from the Super Bowl.” The key learning points: Pay for the Ticket of Admission You have to pay to play goes the saying and in this case, […]
Social B2B Humor
Obviously, humor and B2B marketing don’t go well together, OR perhaps it should be the other way around! Humor and B2B marketing can go extremely well together! At least, it worked out greatly for Cisco a few years ago when they released a Valentine’s video produced by leading business comedian Tim Washer. Check out the […]
Chapman Social Media Aid
Next week, students in my social media marketing classes will pick companies and organizations to work with in their semester-long team projects. Some of them already have ideas of who they would like to help but most teams still need to find access to a company or an organization. I am receiving many emails from […]