There are still executives out there who seem to believe that success can be had by simply meeting customer needs. Well, perhaps that in itself is not that simple as it takes some effort to first identify a target segment and then conduct some market research to better understand the customer needs. Still, that is […]
Your Personal Branding Objectives
When setting out to build or refine your own personal reputation and personal brand, your online presence can simply no longer be ignored. “Nobody is going to look or find that information on me online.” No? Are you kidding me? If you today would be about to hire somebody yourself, wouldn’t you Google that […]
The Power of Information
Had a very pleasant evening at the inauguration of the impressive Janes Financial Center at the Argyros School of Business and Economics. The Center is equipped with twelve Bloomberg terminals providing state-of-the-art, real-time, financial data and business research information to students. So now the score is that Chapman University has twelve Bloomberg terminals while USC […]
Content on Demand
Tonight, we discussed the Harvard case study on Demand Media (of eHow.com fame) in my Social Media Marketing MBA class. It is a fascinating story about how content can be systematically produced on a vast scale and result in almost guaranteed demand from viewers and consequently also in profits for the advertisers. The controversy regarding […]
How Oreo Cookie ate from the Super Bowl
If any business still wonders whether they should be on Twitter, they should take note of the likely future Harvard Business School case study “How Oreo Cookie ate from the Super Bowl.” The key learning points: Pay for the Ticket of Admission You have to pay to play goes the saying and in this case, […]